Is Swoosh a NFT?

After CryptoKicks comes .Swoosh, a destination for virtual apparel and other NFT-based products, with the first drop due in January. Apparel giant Nike has launched a new Web3 platform called .Swoosh that will offer Polygon-based NFT products. The firm acquired Web3 studio RTFKT in 2021 and released digital Nike sneakers as Ethereum NFTs in April.

What is Nike swoosh's first NFT collection?

Nike .SWOOSH's first NFT collection is the Our Force One collection, a celebration of the Nike Air Force One sneaker. The collection honors Nike's 50-year history with two separate digital collectible boxes, the Classic Remix and New Wave.

What is Nike's new Swoosh platform?

Now Nike aims to step up its efforts with the launch of a new platform, .Swoosh. The .Swoosh platform is billed as the epicenter for Nike’s digital efforts around Web3. It's designed to spotlight the brand’s NFTs and virtual apparel initiatives, including future ways for customers to become co-creators and share in digital product royalties.

What is Swoosh & how does it work?

The .SWOOSH platform was launched with the vision to create a robust community in the metaverse, with virtual footwear, apparel, and accessories being made available to its users. Members could also gain access to exclusive events and work together with designers on virtual products. To note, this isn’t Nike’s first foray into the Web3 space.